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01
Confidence Coaching
In a world where confidence = competence, it is essential to have a presence that people can trust. Unlock your inner leader and discover how to share your expertise with your clients confidently.
02
Clarity
Sessions
You aren't the same "you" as you were in your corporate role. Now, get clear on who you want to be in the fractional space. Discover your "why" and get clear on what you want from your business.
03
Personal Branding
Use our Unique Value Proposition process to define your personal brand and craft a strategy that sets you apart from the rest of fractional services providers.
04
Mindset
Mastery
Overcome limiting beliefs and embrace your potential. Learn easy tools you can use to navigate challenges with a clear and positive mindset.
05
Online Presence Optimization
You are an expert in your craft. Now it is time to share that with the world. Optimize your LinkedIn profile, create a custom website, build content, and a strategic plan for creating a personal brand that attracts attention -- and gets you, new clients.
06
Business planning
As you plan to move into the entrepreneurial space, you'll want to be clear on the steps to take to create a successful business. We will design a plan and strategy to meet your goals sustainably.
07
Implementation Strategy
You're clear on your brand and strategy; now it is time to implement it for maximum results. Create a content calendar, an outreach plan, and more to ensure that you attract the right people to your business immediately.
08
Sales for Consultants
You've built the foundation of your business, now it is time to sell your services to your ideal customer. Learn best practices, role play and easy steps to take to fill your pipeline without selling out or feeling "icky" -- you might even start to love sales!
How It Works
Our powerful fractional consultant business design and development coaching is designed specifically for you. You'll discover:
ABOUT
Meet the Coach
Our founder, Pam Foley, is not just a seasoned executive coach – she's a passionate advocate for women's success in the world of fractional leadership.
With over 20 years of experience in personal branding and a career that's spanned multiple industries, Pam brings a wealth of knowledge and a spark of inspiration to everything we do.
Imagine a career where you're constantly evolving, learning, and growing. That's been Pam's journey, and it can be yours too! From fundraising for non-profits to practicing law, from real estate to owning a digital marketing agency, Pam has embraced change and used it as a catalyst for success.
Now, she's here to help you do the same.
At The Visibility Institute, we believe in the power of transformation. We're not just about building careers – we're about building lives. Our mission is to empower women like you to break barriers, find your unique voice, and thrive in the exciting world of fractional executive work.
Are you ready to boost your confidence, clarify your goals, and create a personal brand that opens doors?
Are you dreaming of a career that aligns with your passions and values? Let's make it happen together!
Join us on this inspiring journey. With the right guidance and a supportive community, you can build the visibility you need to attract new opportunities and create the life and career you've always imagined.
Your success story starts here – let's write it together!
APPROACH
How we work
At the Visibility Institute, we specialize in transforming ambitious women into sought-after fractional executives. Our unique approach combines personal branding, executive presence coaching, and mindset transformation to help you stand out in the competitive world of fractional leadership.
Choose from one of our two programs and start building the fractional practice you deserve today.
BENEFITS
Why choose us
Compelling Brand
Be a thought leader and the go-to person in your field with a strong personal brand targeted to your ideal audience. It's the easy way to fill your pipeline!
Learn to Sell
Sales might sound scary, but it is an essential element of a successful business. Learn best practices - and hwo to use your brand to build your business.
Fractional Mindset
Develop the strategic thinking needed for success and be ready to work with clients -- while building a business that fits your lifestyle.
What Clients are Saying
APPROACH
I had the pleasure of working with Pam to develop my personal brand and business persona for my strategic communications business, Banks Danna. She helped me transform my messaging, website and LinkedIn strategy to enable growth.
Pam took the time to understand and clarify my messages, improve my content strategy, and confidently present myself to current and potential clients.
What sets Pam apart is the combination of expertise and a genuine passion for helping clients succeed. I felt supported every step of the way and highly recommend Hey Visible! to anyone looking to elevate their personal brand and take their business to the next level.
Valerie, Banks-Danna Communications
Linkedin Top Voice
Pam is an expert - knowledgeable, professional, and insightful. Collaborating with her has transformed my business. Grateful!
____ Kim, Best Conflict Solutions
Linkedin Top Voice
"Pam is amazing to work with. She is very detailed in getting to know their clients. Pam's approach to visibility and personal branding for Women Owners like me is spot on. She brought up tactics and content that I didn't even know I needed. I would recommend to all women business owners who need to boost the quality of their online presence."
Aggie, Cultivate Advisors
Linkedin Top Voice
I was referred to Pam and totally fell in love with her awesome creativity! --- I found exactly what I needed
____ Cynthia, Velocity Sellers
Hit her goals
Pam is so easy to work with and her style is on point. She can take your jumbled journey and turn it into a mapped matrix of success. Highly recommend!
____ Prachee, Think. Design. Cyber.
Got national speaking gig
Not only did she offer fun and professional ideas for branding on my website, she helped me create a marketing strategy for my business.
___Susie, Finish the Book Publishing
Created a strategic business
FAQ
Your questions, answered
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What is a fractional executive?A fractional executive is a seasoned professional who provides high-level expertise to multiple companies on a part-time or project basis, typically in roles such as CFO, CMO, or COO.
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Who is this coaching program best suited for?Our program is ideal for ambitious women with leadership or executive experience who want to transition into fractional roles or enhance their existing fractional career but aren't sure how to create a brand that will attract new clients.
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What can I expect to learn?What You'll Gain: • Increased confidence in high-stakes situations • A clear roadmap for your fractional career • A powerful personal brand that attracts opportunities • Enhanced online visibility to decision-makers • The mindset of a successful fractional executive
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Is there ongoing support after the program ends?Yes! We offer on-going support through our alumni Slack community, individual coaching as needed and office hours.
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What is included?During your program you'll build your personal brand. You'll leave with: * A clear understanding of who you want to be online * A personal brand assessment * A messaging and content strategy * A written UVP for your personal brand * A better mindset for sales and marketing yourself * A custom strategic guide for building your online brand * An optimized website (hosting or platform not included) * An optimized Linkedin profile * A confident ability to sell yourself and services online
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How much does the program cost?The Starter program is a 6-month program that costs $750 month and includes: * Individual coaching * Weekly check-ins * Website copywriting * A clear understanding of who you want to be online * A personal brand assessment * A messaging and content strategy * A written UVP for your personal brand * A better mindset for sales and marketing yourself * A custom strategic guide for building your online brand * An optimized website (hosting or platform not included) * An optimized Linkedin profile * A confident ability to sell yourself and services online The 90-day Accelerator coaching program costs $5000. It includes everything above and: * Brand messaging guide * Social selling training, playbook and best practices * Marketing strategy and business plan * Weekly individual coaching calls * GUARANTEED first closed client (90 days or we will work with you until you close your first client)
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Can you guarantee I'll secure a fractional executive position after completing the program?Yes! Our accelerator program includes a guarantee that you'll get your first client -- 90 days or until you do!
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How is your program different from other executive coaching services?Our program is specifically tailored for women pursuing fractional executive roles, combining personal branding, mindset coaching, and practical strategies for success in this unique career path.
Get
in Touch
Practice Starter
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6-month program
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Define your "why" and discover your ideal customer
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Personal Brand Design
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Build confidence and develop a fractional consultant mindset
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Learn sales strategy and best practices
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Includes an optimized Linkedin profile and engagement strategy
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Website copy audit and updates
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Personal brand design
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Business success strategy
Growth Accelerator
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90-days or until you land your first client
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Includes everything in the starter package and:
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Full brand messaging guidebook
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Social selling training
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Sales playbook, role play, and best practices
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Business plan and marketing strategy
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Website SEO optimization
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High-value keyword research for improved social media traction
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GUARANTEED first client - we will work with you until you close your first deal